@inproceedings { brisson12, abstract = {Effectiveness of Serious Games (SG) depends very much on their capacity to provide the right balance between gaming and educational experience. This requirement raises challenges regarding realization of their intelligence and personalization. We aim to overcome the problems of research fragmentation and identify some of the main issues by presenting a summary of relevant contributions from Artificial Intelligence and Personalization, together with a discussion on their future directions. In this paper, we summarize approaches to user and learning goals modeling, user engagement, various levels of game adaptation, how new sensors and mobile technology can better identify the context of the user, content adaptation and reusability}, address = {Palo Alto, California 94303 USA}, booktitle = {Eighth Artificial Intelligence and Interactive Digital Entertainment Conference (AIIDE 2012)}, keywords = {Computer Games;Intelligent Virtual Agents;Intelligent Interactive Storytelling;}, month = {October}, pages = {51-57}, publisher = {AAAI Press}, series = {Technical Report WS-12-17}, title = {Artificial Intelligence and Personalization Opportunities for Serious Games}, volume = {Human Computation in Digital Entertainment and Artificial Intelligence for Serious Games}, year = {2012}, author = {António Brisson and Gonçalo Pereira and Rui Prada and Ana Paiva and S. Louchart and N. Suttie and T. Lim and R. Lopes and R. Bidarra and F. Bellotti and M. Kravcik and M. Oliveira} }