@techreport { mascarenhas13, institution = {GAIPS - INESC-ID}, keywords = {Intelligent Virtual Agents;Multi-Agent Societies;Affective Computing;}, number = {GAIPS-TR-001-13}, title = {Social importance dynamics: A model for culturally-adaptive agents}, type = {GAIPS tech. rep. series}, year = {2013}, author = {Samuel Mascarenhas and Rui Prada and Ana Paiva} }