@article { mascarenhas16, journal = {Autonomous Agents and Multi-Agent Systems}, keywords = {Intelligent Virtual Agents;Affective Computing;Multi-Agent Societies;}, month = {September}, number = {5}, pages = {931–962}, publisher = {Springer}, title = {Modeling culture in intelligent virtual agents: From theory to implementation}, volume = {30}, year = {2016}, author = {Samuel Mascarenhas and Nick Degens and Ana Paiva and Rui Prada and Gert Jan Hofstede and Adrie Beulens and Ruth Aylett} }