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The Application of Social Power in Persuasive Social Robots


Abstract The technology of the future will bring an increasing number of robots into our daily life. This has motivated a number of researchers to explore diverse factors to promote social interaction with robots. This PhD project aims at investigating social power dynamics in Human-Robot Interaction. Social power is defined as one’s ability to influence others to do something which they would not do otherwise. Different theories classify alternative ways to achieve social power, such as providing rewards, using coercion, or acting as an expert. After conceptualizing social power to allow implementation in social agents, we studied how those power strategies affect persuasion when using robots. Specifically, we attempted to design persuasive robots by creating persuasive strategies inspired from social power.
Year 2020
Keywords Social Robotic Companions;
Authors Mojgan Hashemian, Samuel Mascarenhas, Marta Couto, Ana Paiva, Pedro Santos, Rui Prada
Journal 15th Annual ACM/IEEE International Conference on Human-Robot Interaction, HRI 2020
Month March 23-26
Publisher ACM/IEEE
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@article { hashemian20, abstract = {The technology of the future will bring an increasing number of robots into our daily life. This has motivated a number of researchers to explore diverse factors to promote social interaction with robots. This PhD project aims at investigating social power dynamics in Human-Robot Interaction. Social power is defined as one’s ability to influence others to do something which they would not do otherwise. Different theories classify alternative ways to achieve social power, such as providing rewards, using coercion, or acting as an expert. After conceptualizing social power to allow implementation in social agents, we studied how those power strategies affect persuasion when using robots. Specifically, we attempted to design persuasive robots by creating persuasive strategies inspired from social power.}, journal = {15th Annual ACM/IEEE International Conference on Human-Robot Interaction, HRI 2020}, keywords = {Social Robotic Companions;}, month = {March 23-26}, publisher = {ACM/IEEE}, title = {The Application of Social Power in Persuasive Social Robots}, year = {2020}, author = {Mojgan Hashemian and Samuel Mascarenhas and Marta Couto and Ana Paiva and Pedro Santos and Rui Prada} }

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