
NARRATIA: Visitor-Centred Generative Narratives and Mixed Reality to Transform the Cultural Heritage Experience
NARRATIA is an EU-funded research and innovation initiative that combines generative artificial intelligence (AI), augmented and mixed reality (MR), and interactive storytelling to transform cultural heritage interpretation. Rather than presenting static historical facts, the project turns heritage landmarks into dynamic narrative ecosystems where visitors become active protagonists, interacting with historical characters and co-creating personalized, engaging journeys.
Participating GAIPS members include: Rui Prada.